Positive Aspects of Corporate Culture

. It provides a sense of identity
. Guides behaviour in certain situations and provides control for a desirable behaviour
. Keeps all the employees pulling in the same direction
. It helps the company in defining it´s mission, vision and goals
. it bonds people together
. Serves as an incentive to keep going and make stronger efforts
. It allows the company to develop a competitive advantage
. High staff loyalty


Negative Aspects of Corporate Culture

. If the corporate culture is not flexible it can bring a great disadvantage in the adaptation to change, as the world around us changes quickly
. Employees might feel controlled and trapped
. A wrong decision made by a director affects greatly the whole company
. The corporation becomes a person and can be sued easily

English Anthropologist Edward B. Tylor in his book, Primitive Culture, published in (1871)

Says that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society."

Banks, J.A., Banks, & McGee, C. A. (1989). Multicultural education. Needham Heights, MA: Allyn & Bacon.

"Most social scientists today view culture as consisting primarily of the symbolic, ideational, and intangible aspects of human societies. The essence of a culture is not its artifacts, tools, or other tangible cultural elements but how the members of the group interpret, use, and perceive them. It is the values, symbols, interpretations, and perspectives that distinguish one people from another in modernized societies; it is not material objects and other tangible aspects of human societies. People within a culture usually interpret the meaning of symbols, artifacts, and behaviors in the same or in similar ways."


Parson, T. (1949). Essays in Sociological Theory. Glencoe, IL.

"Culture...consists in those patterns relative to behavior and the products of human action which may be inherited, that is, passed on from generation to generation independently of the biological genes" (p. 8).


CULTURE FOR ME IS...WHAT allows to identify WHY values, beliefs, and behaviours of people change from one person to another and from one country to another. Culture also allows us to understand in a better way the actions of others...CULTURE TO ME IS THE MOST AMAZING THING!!!